Today’s news from Watch Industry, after the announcement of that replica Rolex become the new partner of F1, Hublot replica watches claimed that it officially become the watch maker and official time keeper of Ferrari. What does this exactly mean? It signifies that during the period of their agreement, no one can produce timepieces with Ferrari brand except Hublot. Furthermore, the name of these two companies, Ferrari and Hublot, will be displayed at each other’s activities, which referred by them as a “comprehensive agreement covering all the activities of Ferrari and Hublot…”. Seems quite unclear, but we still can get the main point of it.
It would be very interesting to take a peek to Ferrari’s history of watches. Long before now, there were a range of lower-priced quartz watches. Then they started to work with high-end brand Girard-Perregaux for some exclusive watches. After that they entered into what most people generally agree was a failed relationship with Panerai. Before this collaboration, the former official time keeper for Ferrari was Cabestan which produced several eye-catching limited watches Ferrari branded. After today, a new history will be written by Hublot and Ferrari, two giants in their own industries. After today, it’s all about Hublot exclusively. In my prediction, since Hublot has experience of cooperating with Formula 1, it would be no problem of its new partnership. Let us anticipate more brilliant items come out.
